Strategic tourism management B 810


 
Modulekode TBE 810
Kwalifikasie Postgraduate
Fakulteit Faculty of Economic and Management Sciences
Module-inhoud

This content builds on the previous module by further in-depth study of each major sector in the tourism industry and the strategic nature of its contribution to a country’s tourism competiveness within a global framework. The sectors covered are hospitality, transport (with particular emphasis on air transport), destination marketing, ecotourism, attractions and events (including sports tourism management).

Modulekrediete 25.00
Prerequisites No prerequisite.
Language of tuition Module is presented in English
Department Division of Tourism Management
Period of presentation Semester 2

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